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Susana Costa e Silva

Susana Costa e Silva

Susana is associate professor at Católica Porto Business School – Universidade Católica Portuguesa, where she is also a research at Research Centre in Management and Economics.
Susana holds a PhD in Marketing from the University College de Dublin – Ireland. She is the author of several books and book chapters published in Portugal, UK, China, USA and Brazil.
Her research interests include international marketing, internationalization process, opportunities recognition, social and cause-related marketing and digital consumer behavior.
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